TikTok is introducing a fresh option that enables them to cut down on the amount of AI-created videos appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a widespread launch. This shift coincides with a rise in content created by AI, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising content creators on a popular video site primarily display content made by AI. A large amount of this content is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often nonsensical or surreal.
“We know from our community that numerous viewers enjoy content made with AI tools, including computer-generated images to educational videos, and we aim to give people the power to adjust the amount of that, according to their own likes,” stated a company executive.
AI on the Platform
TikTok shared that there are currently 1.3 billion videos on its app identified as artificially created. In total, over 100 million pieces of content are added to the platform daily, making clips made by AI a relatively small percentage of its complete catalog.
How to Adjust Settings
Members will be in a position to decrease or raise the level of AI content they view by using the topic control setting in the app and selecting AI-made media. Other topics that are already be adjusted under the filter include politics, style, beauty, and movement.
Content Labeling and Policies
The platform’s guidelines require users to tag convincing AI-generated content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Additionally, the service will henceforth add an artificially created tag to content produced via its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This step is aimed to stop users from attempting to bypass the tagging system.
Educational Initiatives
The company is furthermore launching a $2m AI literacy fund for experts and institutions to develop learning resources about ethical AI use. This program will benefit charitable organizations dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has defended its moderation strategy, during controversy over plans to cut jobs for a large number of safety staff in the United Kingdom. It is planning to eliminate hundreds of positions in its user protection department in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most harmful content prior to it has to be seen by humans. The platform stated a notable drop in explicit and harmful content seen by human moderators over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”
